Schwarzkopf Anniversary Gala##The night of beautiful hair

慕尼黑—美发之夜。在慕尼黑的豪华Wappenhalle所举行的施华蔻周年庆典绝对无愧于这个副标题。毕竟是普天同庆的施华蔻111周年,也就是:111年的美发、造型和染色创新。

媒体、模特、商业伙伴和各界名流汇聚一堂,融合了施华蔻的传统精髓和品牌的创新力量,成就了一个特别的周年纪念。  

Holger Stromberg (l) and Hans Van Bylen (r)

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Wolfgang Winter (l) and Kai Roeffen

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Franziska Knuppe, Eva Padberg, Armin Morbach, Petra Winter

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Ulrike Fischer (r) and Peter Lewandowski

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Model Eva Padberg (l) and Armin Morbach

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Model Eva Padberg

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Model Franziska Knuppe (l) and Petra Winter

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Model Bojana Panic (l) and Norbert Koll

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Model Bojana Panic (r) and Model Franziska Knuppe

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Model Bojana Panic, Tina Müller, Norbert Koll (l-r)

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Model Bojana Panic

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Tina Mueller (r) and Model Bojana Panic

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Model Franziska Knuppe

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Tina Müller (r) and Amir Cassei

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Hans Van Bylen, Tina Müller, Norbert Koll

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Susanne Kreusch

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Alhistis Milioni, Tina Müller, Susanne Kreusch (l-r)

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Tina Müller, Corporate Senior Vice President

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Eva Padberg, Armin Morbach, Emina and Tina Müller

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Simon Ellis and Armin Morbach

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Armin Morbach (Schwarzkopf Ambassador)

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Armin Morbach and Eva Padberg

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Armin Morbach and Eva Padberg

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Arrival of guests to 111 Years Anniversary Celebration

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Preshow with guests at the display

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Hairshow

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Opera Singer Susanne Kreusch

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Hairshow (Looks for you: Nature`s Devine)

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Hairshow (Looks for you: Nature`s Devine)

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Hairshow (Looks for you: Nature`s Devine)

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Hairshow (Looks for you: Caravan Glam)

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Hairshow (Looks for you: New Faith)

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Hairshow (Essential Look)

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Hairshow (Essential Look)

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Hairshow (Essential Look)

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Hairshow (Looks for you: New Faith)

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Hairshow (Essential Look)

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Hairshow (Essential Look)

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Hairshow (Essential Look)

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Hairshow (Essential Look)

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Hairshow (Essential Look)

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来自世界各地的愈400位受邀客人为庆典增添了浓厚的国际性色彩。 

完美发型离不开最美的德国女人,当然包括目前最成功的两位超级名模Eva Padberg和Franziska Knuppe,她们为庆典注入了一份迷人的美。



Eva Padberg向媒体揭示了她当晚的美丽秘诀:她在发型室足足待了两个半小时;

当然,这是值得的:奢华的妆容足以比肩20世纪80年代的Taft模特。 

国际美容由顶级模特Emina Cunmulay和Bojana Panic通过Gliss造型(浓密卷发)予以了完美诠释。

Fashion was incidental. The main focus was beautiful hair.
Fashion was incidental. The main focus was beautiful hair.

包括Bunte杂志主编以及Veronica Ferres的前夫Martin Krug在内的名流都为当晚的盛况所震撼:下一季的流行造型在完美的T台秀上予以绚丽呈现。

发型秀分为两个部分:施华蔻美发专家Armin Morbach所展示的Looks For You;以及Simon Ellis所开发并展示的“Essential Looks新季风”——发型师的非凡灵感。 

无论是家庭用户,还是专业发型师,都能从中臻享美发呵护,感受潮流创新(欲了解更多信息,请阅读趋势板块的访谈内容)。 

在巴黎和米兰的大型时装秀上,模特们纷纷在T台上演绎出四种趋势的风格特色。 

而不同之处就在于:时装成了陪衬,美丽的秀发才是人们目光的焦点。

With body and soul
With body and soul

在发型秀将观众带入到美仑美奂的潮流造型世界之前,主持人一一介绍了他们尊贵的客人:汉高管理委员会成员Hans Van Bylen、全球美发品、护肤品和口腔护理品业务高级副总裁Tina Müller,以及施华蔻专业高级副总裁Norbert Koll,共祝这一精彩的国际盛事。

Hans Van Bylen解释了111年的美发激情如何铸就品牌的成功历史。尤为引人注目的是,2007年销售额达16亿欧元的施华蔻不仅是汉高最大的品牌,也是欧洲发展最快的品牌之一。Taft则是欧洲的顶级造型品牌。 

庆典活动和施华蔻的创新力量让在场观众震撼不已——尽管或者因为有111周年的存在。

众多客人与主办者欢庆至凌晨,诠释出庆典的真义:一个身心难忘的夜晚!

Find more interesting articles here:
Looks for you
Looks for you

LOOKS FOR YOU庆典秀

顶级模特Eva Padberg是施华蔻111周年庆典Looks For You的核心人物。施华蔻美发专家Armin Morbach的造型由模特们在T台上一一予以呈现。

款式多样、经久适用,在场客人无不赞叹。

Essential Looks
Essential Looks

ESSENTIAL LOOKS庆典秀

以往几季的Essential Looks多以创造力和表现力取胜,而本季T台庆典秀却让在场观众弥久难忘。

浓密丰盈、层次分明、色彩斑斓,春/夏09沙龙秀确实精彩纷呈。

Congratulate & Win
您可在留言簿上写下个人的周年祝词并有机会获得产品礼包。
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您可在新闻中心搜索到关于施华蔻111周年的所有最新信息。
Looks for you 09
施华蔻美发专家Armin Morbach受到美丽和时尚世界最新造型的灵感启发。
Essential Looks#spring/summer 09
施华蔻专家在“春/夏2009:111时尚秀第一部分”上展示沙龙最新发型趋势。